The story of Spirit Rub started in 1998, when an Aboriginal friend of Rob's invited him to do a survey of essential oil-bearing plants growing in their region. They completed analysis of the oils and authored a comprehensive report that TiTree Spirit Herbals continues to reference to this day.
Rob is a manufacturing herbalist, formulating medicinal creams and ointments for patients and started to use these essential oils in his herbal clinic. He formulated a blend of unique Australian essential oils in a clay gel base for young children and others with respiratory tract infections, in a similar way to other vapour rubs.
Over the decades, he found that patients really loved it; primarily because it was effective and secondly because the aroma is so good and so unique. His patients remind him regularly of this topical being a ‘go to’ in their medicine cabinet.
A few years after his first batch of clinical creams, he set about to enlist the help of Mandy, a good friend and Aboriginal artist, to create a beautiful artwork to promote the finished medicines.
Mandy painted ‘TiTree Spirit’ (seen here in ‘Spirit Lady’), which quickly became the hero of Rob's medicines and, unbeknownst to him at the time, the soul to an emerging company.